Evolving Our Strategic Partnerships

For two decades, TCU Financial Group has proudly held the naming rights to TCU Place, a partnership rooted in community, connection, and shared purpose. This collaboration has been a meaningful part of our brand journey, and we are deeply grateful for the opportunities it has provided to engage with our members and the broader community. 

As we look to the future, we have made the strategic decision to conclude our naming rights partnership with TCU Place. Our agreement will officially end on December 31, 2026, marking the close of a significant chapter in our organization’s history. 

This decision was made following a comprehensive review of our marketing strategy, brand alignment, and long-term objectives. As the financial landscape continues to evolve, so too must our approach to member engagement and brand visibility. We will be redirecting resources toward initiatives that focus on digital engagement, personalized campaigns, and targeted sponsorships that more directly support our members and communities. 

We remain committed to investing in meaningful partnerships and experiences that reflect our values and vision. Thank you for your continued trust and support as we embrace new opportunities to serve you better. 

Warm regards, 
Greg Peacock 
Chief Executive Officer 
TCU Financial Group

 

To learn more, please visit the TCU Place website.