Sponsorships & Donations

In the spring of 2020, a number of public health measures were introduced to help “flatten the curve” of COVID-19 cases in Saskatchewan. As a result, our main streets and shopping malls looked very different. Some businesses temporarily closed their doors, or significantly altered how they served their customers. With the closures, also came loss of employment for some people.

We wanted to help in any way we could. So, starting on June 1, we created 30 Days of Local, a community program aimed at putting gift cards that supported local business into the hands of people who could use financial help. As its name indicates, the program ran for 30 days, and every day from June 1 to June 30, people nominated a local business they wished to support. Nominees were randomly selected daily and given a $250 gift card to spend at the local business.

Through the course of the program, nearly 8,500 people participated by nominating and promoting deserving local businesses – including everything from restaurants to greenhouses and hair salons to hat-makers. In total, TCU Financial Group put $7,500 back into the community through this program.

The Adopt-A-Room program at Ronald McDonald House Charities Saskatchewan allows the community to help provide a home away from home for families of critically ill or injured children receiving medical treatment in Saskatoon. With a multi-year $30,000 investment, TCU Financial Group adopted one of the 34 rooms in the house which provides families with more than a roof over their heads. Ronald McDonald House helps to provide support, home cooked meals and relief from their stressful situations which in turn allows families to focus on what matters most – the health of their children.

Our Acts of Kindness program was created to foster healthier communities and to give back to individuals who may be facing unique challenges. Since its inception in 2018, we have dedicated over $125,000 towards the program. In 2019, our Acts of Kindness initiative helped twelve members who were nominated based on their challenging life circumstances, which had placed additional strain on their financial needs.

One beneficiary of the program was a 41-year TCU Financial Group member who had a tremendously difficult year: her husband suffered a stroke, her daughter's cancer that had been in remission returned and her other daughter had lost her job. Through Acts of Kindness, we were able to relieve some of the financial burden attributed to the additional medical and family needs during this difficult time.

The YWCA Walk a Mile in Her Shoes walk engages the community to assist women and children in need. Saskatchewan has the highest provincial rate of intimate partner violence in Canada. On September 10, 2019, our staff donned their red high heels in Downtown Regina at City Square Plaza and pledged their support.

The Adopt-A-Room program at the Ronald McDonald House of Saskatchewan allows the community to help provide a home away from home for families of critically ill or injured children receiving medical treatment from Saskatoon hospitals. Adopting one of the 34 rooms in this house for one year provides families with more than a roof over their heads. Ronald McDonald house helps to provide support, home cooked meals and relief from their stressful situations. Most importantly, you are helping families focus on what matters most – the health of their children.

SOFIA House is a second stage shelter that provides secure temporary housing to women and children who were victims of domestic violence. SOFIA House provides individual and group counselling to all women and children to help them manage the effects of their experience. They also provide support to reintegrate the families back into the community with referrals and housing placements. SOFIA House provides a safe environment through ten furnished apartments equipped with basic essentials for everyday living.

The Saskatoon Crisis Nursery is a home away from home for families who are experiencing a crisis. When families are in crisis and parents/caregivers have nowhere to turn, the Crisis Nursery offers a 24/7, 365 day-a-year safe haven where children aged 0-12 years can take a break from stressful situations, and are given nurturing care while their parents receive the help they need. Every family’s situation is unique and our support reflects that (support for chronic mental or physical health conditions, relationship difficulties, domestic or sexual violence, housing crisis, parenting stress, childhood abuse or neglect, lost children, & treatment for addictions).

TCU Financial Group was proud to support KidSport in both Regina and Saskatoon. KidSport is a children’s charity which assists children of families facing financial obstacles to participate in community sport programs so that all kids can play. The goal of KidSport is to provide children with the opportunity to achieve physical, social, intellectual and moral development through participation in sport.

TCU Financial Group is proud to have supported the Children’s Hospital Foundation of Saskatchewan (CHF). TCU Financial Group donated $12,000 to the CHF to assist in the enhancement of maternal and children’s healthcare.

TCU Financial Group was proud to support REACH. REACH is a Regina based organization which serves as an umbrella association for a wide range of healthy food programs. Their programs are delivered through over 150 organizations and schools to ensure that all people in the community have access to safe, affordable and nutritious food. TCU Financial Group’s donation of $10,000 aimed to help enhance REACH’s cooking classes and community kitchen program.

TCU Financial Group was proud to support Family Service Regina. Family Service Regina’s mandate is to support healthy families and strong communities. TCU Financial Group’s donation of $10,000 was used to support both the Teen Parent program and Art for the Heart group program. Funds assisted in reducing barriers to participation as well as increasing capacity to reach out in the community and raise awareness of these services.