Sponsorships & Donations
Providing a helping hand
TCU Financial Group is committed to giving back to support the communities in which we live and work. Below you can read more about some of the organizations with whom we’ve partnered.

Promoting financial literacy with the YWCA
TCU Financial Group had the privilege of providing financial literacy education in support of the YWCA’s four-week program for women. In addition to teaching them about financial literacy, the program helps women gain critical experience and skills in several areas such as resume writing, cover letter writing, researching and applying for jobs.
The reality of life for the women that the YWCA serves is that they may not have experience opening a bank account, writing cheques, balancing a chequebook or budgeting. Through the program, TCU Financial Group was able to help participants build these skills and gain a broad understanding of banking terminology.
C95 Radio Marathon for Breast Cancer
TCU Financial Group has been a long time supporter of the C95 Radio Marathon for Breast Cancer Research. Breast cancer is something that hits close to home as our teams have several breast cancer survivors among them. TCU Financial Group donated $500 on behalf of all our teams to help further research in this area.
Walk a Mile in Her Shoes
TCU Financial Group has eagerly participated in the Walk a Mile in Her Shoes Event at Downtown Regina City Square Plaza numerous times. This event raises awareness on gender-based violence by having participants step into red high heels and shoes and walk through downtown Regina. As supporters/walkers, we have learned that Saskatchewan has the highest rate of domestic violence in Canada, and that 50% of Canadian women have experienced abuse. We are honoured and excited to work together to end gender-based violence.
30 Days of Local
Building on the 30 Days of Local initiative which we created in 2020, every day from June 1 to June 30, we gave away a total of $7,500 in gift cards to local businesses nominated by our community members. Each day TCU Financial Group gave away a $250 gift card to a randomly selected winner to support a local business of their choice. We are pleased that this win-win initiative was able to put so many smiles on the faces of the people in our communities.
Past Initiatives
Food Security and Shelter in our Communities
In 2020, the Regina Food Bank gave out an estimated 60 per cent more food than in 2019. They had a higher request for Christmas hampers and an increased number of first-time users due to the COVID-19 pandemic. In Saskatoon, 230,879 people received emergency food hampers Saskatchewan’s child poverty rate of 26.2 per cent was ranked third highest in Canada.
With the increased demand for food and shelter in our communities, we supported a number of initiatives by providing donations to the following programs:
- Make Christmas Magic Regina YWCA PCL Construction Matching Donation Fundraiser – $500
- Saskatoon Food Bank & Learning Centre North Prairie Annual Turkey & Ham Fundraiser - $1,000
- Regina Food Bank - $1,000
30 Days of Local Initiative
In the spring of 2020, a number of public health measures were introduced to help “flatten the curve” of COVID-19 cases in Saskatchewan. As a result, our main streets and shopping malls looked very different. Some businesses temporarily closed their doors, or significantly altered how they served their customers. With the closures, also came loss of employment for some people.
We wanted to help in any way we could. So, starting on June 1, we created 30 Days of Local, a community program aimed at putting gift cards that supported local business into the hands of people who could use financial help. As its name indicates, the program ran for 30 days, and every day from June 1 to June 30, people nominated a local business they wished to support. Nominees were randomly selected daily and given a $250 gift card to spend at the local business.
Through the course of the program, nearly 8,500 people participated by nominating and promoting deserving local businesses – including everything from restaurants to greenhouses and hair salons to hat-makers. In total, TCU Financial Group put $7,500 back into the community through this program.
Guardian Cup
TCU Financial Group has been a proud sponsor of the St. Joseph High School Guardian Cup for more than 10 years. The Guardian Cup is a volleyball tournament that brings together athletes and students from numerous schools around Saskatchewan. The volleyball tournament is top-caliber and competitive. However, the organizing of this amazing event is exemplary of co-operative values and demonstrates a huge collaborative effort between dedicated teachers, parents and students.
Ronald McDonald House Adopt-a-Room
The Adopt-A-Room program at Ronald McDonald House Charities Saskatchewan allows the community to help provide a home away from home for families of critically ill or injured children receiving medical treatment in Saskatoon. With a multi-year $30,000 investment, TCU Financial Group adopted one of the 34 rooms in the house which provides families with more than a roof over their heads. Ronald McDonald House helps to provide support, home cooked meals and relief from their stressful situations which in turn allows families to focus on what matters most – the health of their children.
Acts of Kindness
Our Acts of Kindness program was created to foster healthier communities and to give back to individuals who may be facing unique challenges. Since its inception in 2018, we have dedicated over $125,000 towards the program. In 2019, our Acts of Kindness initiative helped twelve members who were nominated based on their challenging life circumstances, which had placed additional strain on their financial needs.
One beneficiary of the program was a 41-year TCU Financial Group member who had a tremendously difficult year: her husband suffered a stroke, her daughter's cancer that had been in remission returned and her other daughter had lost her job. Through Acts of Kindness, we were able to relieve some of the financial burden attributed to the additional medical and family needs during this difficult time.
YWCA Regina Walk a Mile in Her Shoes
The YWCA Walk a Mile in Her Shoes walk engages the community to assist women and children in need. Saskatchewan has the highest provincial rate of intimate partner violence in Canada. On September 10, 2019, our staff donned their red high heels in Downtown Regina at City Square Plaza and pledged their support.
TCU Financial Group $100,000 Acts of Kindness
As part of TCU Financial Group’s ongoing commitment to support the communities in which we live and work, staff set out on a project during December 2018 to positively impact organizations that are at the forefront of caring for individuals and families in need.
“Fostering healthier communities is baked right into our mission statement,” said George Greenwood, CEO of TCU Financial Group. “We are proud of the impact we can make in our community, thanks to our staff and loyal TCU Financial Group members. This holiday season our staff led an initiative to find ways to support our community in four key areas of Access to Food, Kids & Youth, Members with Financial Needs, and Vulnerable Members in our Community. We’ve been able to lend a hand to seven deserving charities as part of our larger $100,000 Acts of Kindness Project.”
As a result of our project, we are happy to have lent a hand to seven amazing organizations that support our communities in such extraordinary ways: REACH Regina, Sofia House Regina, YWCA of Regina, CHEP Good Food Inc. Saskatoon, Saskatoon Society for the Protection of Children (Saskatoon Crisis Nursery & Saskatoon Parent Aide), and Ronald McDonald House Saskatchewan.
Access to Food: In Saskatoon, we provided $15,000 to support CHEP Good Food’s Centralized Kitchen Program – this translates into nearly 4,000 lunches for schools with students in need.
In Regina, we provided REACH with $10,000 to hit their target to purchase a much needed van which will be used to make deliveries of their food around Regina.
Kids & Youth: TCU was able to fulfill Ronald McDonald House (RMH) Christmas wish list, spending approximately $5,000 on items needed to surprise the families staying with them over Christmas. TCU also provided $5,000 worth of items for the children (siblings) of families to take with them after their stay at RMH.
Additionally, we donated $10,000 to the YWCA of Regina to purchase a vehicle to support their shelter program.
Vulnerable Members in our Communities: TCU donated $10,000 to Sofia House in Regina to put towards a vehicle purchase as well, reliable transportation at the House allows those staying at the house access to support and health care needs outside of the house.
The Saskatoon Society for the Protection of Children (SSPC) received $12,500 towards the Crisis Nursery and Parent Aide programs. The Crisis Nursery is a 24-7 emergency home, serving over 1,000 children a year whose families are in crisis. The Parent Aide program provides in-home intensive support to over 250 at-risk families a year to help them maintain custody and parent in a healthy way. The TCU Financial Group funding is earmarked for building capacity and expansion of outreach support for struggling families.
Members with Financial Needs: Twelve members were selected from names that were nominated across MemberLine, Collections, and Account Managers. TCU was able to connect with all of these members and the impact has been tangible to both members and staff. Through mortgage and bill payments, TCU has responded with creativity to help members reduce the pressure and anxiety around the holiday season. The total dollar impact will be $25,036
Ronald McDonald House of Saskatchewan - Saskatoon
The Adopt-A-Room program at the Ronald McDonald House of Saskatchewan allows the community to help provide a home away from home for families of critically ill or injured children receiving medical treatment from Saskatoon hospitals. Adopting one of the 34 rooms in this house for one year provides families with more than a roof over their heads. Ronald McDonald house helps to provide support, home cooked meals and relief from their stressful situations. Most importantly, you are helping families focus on what matters most – the health of their children.
SOFIA House - Regina
SOFIA House is a second stage shelter that provides secure temporary housing to women and children who were victims of domestic violence. SOFIA House provides individual and group counselling to all women and children to help them manage the effects of their experience. They also provide support to reintegrate the families back into the community with referrals and housing placements. SOFIA House provides a safe environment through ten furnished apartments equipped with basic essentials for everyday living.
Saskatoon Crisis Nursery - Saskatoon
The Saskatoon Crisis Nursery is a home away from home for families who are experiencing a crisis. When families are in crisis and parents/caregivers have nowhere to turn, the Crisis Nursery offers a 24/7, 365 day-a-year safe haven where children aged 0-12 years can take a break from stressful situations, and are given nurturing care while their parents receive the help they need. Every family’s situation is unique and our support reflects that (support for chronic mental or physical health conditions, relationship difficulties, domestic or sexual violence, housing crisis, parenting stress, childhood abuse or neglect, lost children, & treatment for addictions).
Creative Kids
Creative Kids and TCU Financial Group were excited to partner together in 2017. Creative Kids is a program grounded in the belief that access to artistic and cultural activities has a transformative impact on the lives of children and youth. Whether it is music lessons, dance training, visual art instruction, language classes or theatre camp, it’s been proven that participation in creative activities from an early age can have deep and profound effects that endure a lifetime. Creative Kids works to reduce the financial barriers that prevent kids from participating in these activities.
KidSport
TCU Financial Group was proud to support KidSport in both Regina and Saskatoon. KidSport is a children’s charity which assists children of families facing financial obstacles to participate in community sport programs so that all kids can play. The goal of KidSport is to provide children with the opportunity to achieve physical, social, intellectual and moral development through participation in sport.
Saskatoon Food Bank & Learning Centre
TCU Financial Group was proud to support the Saskatoon Food Bank & Learning Centre. TCU Financial Group donated $10,000 to the Food Bank to assist with their Garden Patch program. The Garden Patch is a community-driven urban agriculture initiative, located in the 900 block of 3rd Avenue N in the heart of Saskatoon. In the last five years over 100,000 lbs of produce has been harvested for distribution to our community. Our TCU Financial Group team was eager to help out in the Garden Patch during the growing season.
Children's Hospital Foundation of Saskatchewan
TCU Financial Group is proud to have supported the Children’s Hospital Foundation of Saskatchewan (CHF). TCU Financial Group donated $12,000 to the CHF to assist in the enhancement of maternal and children’s healthcare.
REACH
TCU Financial Group was proud to support REACH. REACH is a Regina based organization which serves as an umbrella association for a wide range of healthy food programs. Their programs are delivered through over 150 organizations and schools to ensure that all people in the community have access to safe, affordable and nutritious food. TCU Financial Group’s donation of $10,000 aimed to help enhance REACH’s cooking classes and community kitchen program.
TCU Financial Group Supports Family Service Regina
TCU Financial Group was proud to support Family Service Regina. Family Service Regina’s mandate is to support healthy families and strong communities. TCU Financial Group’s donation of $10,000 was used to support both the Teen Parent program and Art for the Heart group program. Funds assisted in reducing barriers to participation as well as increasing capacity to reach out in the community and raise awareness of these services.